A new agreement between Dulux and Wickes will see Dulux Trade and Retail paint ranges available in most Wickes stores. The retail paint range will include Dulux’s popular ready-mixed colours, along with the Endurance, Kitchen, Bathroom and Light & Space added value ranges.
Guy Williams, Managing Director, AkzoNobel Decorative Paints, Northern Europe, commented: “We are delighted to announce this agreement with Wickes, which will help to make Dulux, one of AkzoNobel’s leading decorative brands, available to our customers wherever they shop. This is a fantastic opportunity, and we look forward to further cementing our relationship with Wickes.”
Daniel Lowans, Wickes Commercial Director, said: “We’re proud of our high quality Wickes branded products, but we recognise that in some categories, we need to offer a choice for the trade. Dulux is the latest brand to be stocked by Wickes and the perfect complement to our own brand product offer.
Dulux is a brand tradesmen know and trust, and this launch helps Wickes in offering all the products they need to do a good job.”